Music video for Fang Jr.’s song “Finch Trot”.
To illustrate the themes of the path to personal discovery and true-self, we used a 3D animated storytelling to illustrate a character’s personal quest.
As he walks up the stairs, he metamorphoses into different versions of himself, becoming, each time, less human and more animal. Each time this happens, the colors around him also change, as if he reached a new level in a videogame.
The animation includes a colorful and geometrical shaped world that matches with the instrumental sounds from the track, as the character goes up on a mysterious stair to find his true form.
Without spoilers, let’s just say he goes to the moon! This was an incredible project for us, where we created everything from the concept to the final cut, and gave us opportunities to explore character design, 3D animation, and storytelling.
